No Budget? No Problem! How To Reduce Illegal Street Racing Without Money.

Source: Evo Research Department
Date: January 01, 2011
Revision Date: N/A

How do you develop a campaign against illegal street racing with a very limited to no budget?  It’s a great question often asked of Evo Street Racers and most recently a Discussion Post on SEMA’s RASR LinkedIn group.  After 9 years of successful operations Evo has proven that a big budget isn’t necessary to accomplish local, state, national, and global illegal street racing reduction goals.  Through programs like the Evolution Solution and the hard work of volunteers anything can be accomplished. 

RASR’s discussion post revealed many interesting perspectives each different from the next.  As you read the recommendations below consider whether you think their idea would work and send Evo your thoughts:

Joaquin Velazquez Jr wrote “Host an event at a local drag strip to promote it so people can see what the organization is all about.”

Lisa Bennett wrote “Getting the word out to those we want to reach will require a more hands on approach and an increased connection through social networking. Most of those involved in street racing are young and we need to communicate with them in a form that resonates.”

Anthony Rivieccio wrote “Events could be publicly promoted at the mandatory drivers ed for reckless tickets. And privately promoted by insurance organizations offering successive annual discounts for young drivers without points and having completed a comprehensive course of advanced defensive driving and three weekends (six track days) of club driving on a road course.”

Micah Anderson wrote “Try teaming up with various law enforcement departments like the Sheriff, PD, Highway Patrol. Why not add Fire Departments too. Many of the civil servants are likely fans of motorsports and everything high octane and Ill bet would support the RASR cause or at least help get the word out.”

Jason Shugart wrote “I would create a group of volunteers that would be willing to walk around with flyers and deliver flyers to homes and businesses... The impact has to be slightly abrupt to make sense... It also should be coordinated with an alternative. You could look up listings of official car clubs that have been registered under non-profit status. You could also put together an instruction guide to how to officially set up a car club and include the RASR philosophy in the handbook...”

Bill Widen wrote “I would get hold of Jegs and other nation wide race parts stores. Have them put a little banner on there web site or have them put it in a special Holiday sale add. Or send a email to every drag strip in the nation (IHRA-NHRA and so on) I'm sure they will put a sting or a banner up.”

David Rowsey wrote “A link on the web sites of sanctioning bodies (NASA, SCCA, NCRC), law enforcement (highway patrol), and tracks. Get speed shops/performance parts shops to "like" you on FB, Twitter, etc. I don't know that you need manufacturers, although I don't think it can hurt to have their support. I think you need role models, individuals to set would-be street racers on the right path. Links on web sites: I/O Port Racing Supplies (big supporter of racing in Northern Calif, owner also races), Grassroots Motorsports magazine, Tire Rack. My youngest, soon to be a paramedic, has worked Safety at a race at Infineon and is a racer by proxie (Dad). She says there is a lot of street racing in her area and that she picks up plenty of the victims, either participants or collateral damage.”